Creative people tend to resist business. Business is a harness to artistry’s open sky. This is too bad. A lot of art gets missed not getting marketed.
The work of marketing is not really so different.
Writers write for their readers. Painters and directors create for their fans. They naturally aim at partners. Their skills are for eager prospects.
The creative person’s vital-value question is: Have I been true? Is she moved? The principal is the same in business. I can explain.
In writing for business, we might add one other question layer: Is she a prospect? Have I said enough to encourage her to take action?
Everyone who creates can use this to reach the right audience. Whether you want to write emails, text, old fashioned letters, web copy, automation… discovering HOW to say it is worth more than the skill being shared. Without good copywriting, your skill may only live in the dark.
Curiosity: Learn MORE About Your BUSINESS
The business objective is to entice the reader’s curiosity. But not with my knowledge of my skills. Without the prospects’ action, the work isn’t doing its job. And without connecting there’ll be no action. The connection is better established by our curiosity about them.
Without focusing on the reader’s need, I may as well light a good cigar with flaming thousand…
